Field notes, not thought leadership.
5 published
- Content Platforms
Contentful content modeling that survives year three
Most CMS builds are judged at launch. The real test is 30 months later, when the fourth campaign team inherits the model.
- SEO
Core Web Vitals as a business metric
Performance isn't an engineering vanity stat. It's rankings, conversion, and ad efficiency wearing a technical costume.
- GEO
GEO is not SEO with a hat on
Generative Engine Optimization changes what 'ranking' means. Here's what actually moves the needle when the searcher is an AI.
- AI Rescue
The prototype-to-production gap in AI-built apps
AI coding tools get you 80% of an app astonishingly fast. The remaining 20% is where products live or die.
- Studio
Why a three-person studio can out-deliver a 300-person agency
We've worked inside the big-agency machine. Here's honestly why small-and-senior wins for a specific class of work — and when it doesn't.
Talk to the people doing the work.
A 30-minute call with a principal — not a sales team.
Talk to a principal