Contentful content modeling that survives year three

Any competent team can model content for launch day. The models that fail do so in year two or three: field sprawl, orphaned types, editors routing around the CMS with pasted HTML. We've inherited enough of these to know the failure modes by heart.

Rules we build by

• Model the domain, not the page. Pages change; a 'Product' or 'Campaign' endures.
• Every field earns its place. An optional field used by 10% of entries is a future bug.
• References over duplication, but never more than two hops deep for editors.
• Name types for the people who'll use them in year three, not the developers shipping in month one.

A content model is an org chart for your content. Design it for the team you'll have, not the launch you're rushing. It's how one platform runs four CAA brands without four content teams.