With mobile traffic gaining more and more traction every year, website performance is extremely important for today’s websites. SEO ranking depends on it a lot, as well as many other factors that content authors need to account for. Equitas Law’s website needed some work, especially with load times on a mobile device. Running the website through GTMetrix yielded a PageSpeed score of below 70%, with a YSlow score of around 59.
Pretty remarkable considering no new hardware was introduced to the website.
On top of performance, we also did an SEO deep dive using Google Analytics data. Doing this we were able to re-organize many pages of the site to better navigate users towards exactly what they were trying to find, but were having trouble locating before these changes. This included some new styled elements to pop certain things into view more easily, as well as moving modules around to prioritize important content and CTA’s. All of this work is certain to boost the sites SEO ranking, and provide Equitas with more